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Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences.
- Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience.
- When updates are available, the app updates automatically.
- On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor.
- As of June 2017update, the first season of YouTube Originals had received 250 million views in total.
- Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not.
- According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views.
In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). In early 2018, Cohen began hinting at the possible launch of YouTube’s new subscription music streaming service, a platform that would compete with other services such as Spotify and Apple Music. YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service. The next year, YouTube added a music button to the video bar that played samples from “Sandstorm” by Darude. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as “Clocking”, “Kissing Dad”, and “Glub Glub Water Dance”. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”.
YouTube Go
- You can install apps, games, and digital content on your device from the Google Play Store.
- At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws.
- In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment.
- These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted.
- Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website.
- In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program.
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The study also concluded that YouTube was becoming an important platform by which people acquire news. A Pew Research Center study reported the development of “visual journalism”, in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts. Videos of the 2.5% of artists categorized as “mega”, “mainstream” and “mid-sized” received 90.3% of the relevant views on YouTube and Vevo in that year. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic. As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws.
In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet’s 2019 financial report. Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing.
State censorship of YouTube content
In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg. A video of two presenters announcing the nominated videos streamed live for 12 hours. In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state.
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On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024, the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022. On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa.
Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with “restricted mode”. It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. On October 28, 2015, the service was avalon78 casino relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.
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During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased. YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted.
Around the same time, YouTube started using server-side ad injection, which allows the platform to inject the ads directly into the video, instead of having the ad as a separate file which can be blocked. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021.
Videos, Music and Live Streams
In 2010, YouTube temporarily released a “TEXTp” mode which rendered video imagery into ASCII art letters “in order to reduce bandwidth costs by $1 per second.” The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”. Kremlin spokesperson Dmitry Peskov labeled the court decision as “symbolic” and warned Google that it “should not be restricting the actions of our broadcasters on its platform.” In July 2023, YouTube removed the channel of British journalist Graham Phillips, active in covering the war in Donbas from 2014. In June 2022, the War Gonzo channel run by Russian military blogger and journalist Semyon Pegov was deleted.
YouTube Play Buttons, a part of the YouTube Creator Rewards, are a recognition by YouTube of its most popular channels. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Google stated that it had “begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear”. The government demanded assurances that its advertising would “be delivered safely and appropriately”. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.