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The Evolution of Casino Loyalty Programs

Casino loyalty programs have developed significantly over the decades, transforming how casinos engage with their clients. In 2023, a study by the American Gaming Association disclosed that nearly 70% of casino earnings comes from loyalty program participants, highlighting their significance in the industry. One remarkable figure in this transformation is Jim Murren, the ex- CEO […]

The Evolution of Casino Loyalty Programs

Casino loyalty programs have developed significantly over the decades, transforming how casinos engage with their clients. In 2023, a study by the American Gaming Association disclosed that nearly 70% of casino earnings comes from loyalty program participants, highlighting their significance in the industry. One remarkable figure in this transformation is Jim Murren, the ex- CEO […]

The Evolution of Casino Loyalty Programs

Casino loyalty programs have developed significantly over the decades, transforming how casinos engage with their clients. In 2023, a study by the American Gaming Association disclosed that nearly 70% of casino earnings comes from loyalty program participants, highlighting their significance in the industry. One remarkable figure in this transformation is Jim Murren, the ex- CEO […]